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Pure Comfort HVAC

The buyer’s name is Gene Baldassano. He is the owner of a USA-based HVAC company named “Pure Comfort HVAC.” He is a very famous HVAC technician in Streamwood, IL, USA. He also wanted to scale up his business and got in contact with me to rank on Google’s top ranking. So I advised him on what to do and demonstrated the plan to him.He was impressed and took my service as he could visualize what results he was going to have after a month. Right now, his business is ranked in the Google Top Position in Google Search and Google Map results.


Local SEO, Google Business Profile Management and Ranking


Gene Baldassano

Case Study

Here is the full process by which we reached the Google #1 position

Site Audit

The website was in poor condition, both in terms of design and SEO. So I suggested he redesign the website. After thinking for a couple of days, he agreed, and with the help of my developer, my team redesigned the website and we started SEO on it.

GMB Audit

After the website was rebuilt, I conducted an audit on his Google Business Profile. The listing wasn’t optimized in the sense of SEO. So I added a proper category, secondary category, and added the services, geo-tagged images, etc. There were issues with NAP (Name, Address, and Phone number) consistency, so I solved that problem too.

Keyword research

Gene wants to expand his business in Streamwood and the surrounding areas, so I have to pick the hardwoods as per his requirements. I used SEMrush and Ahrefs to find the best and most suitable keywords for the business and confirmed them to optimize our website and social sites with those keywords.

Competitor Analysis

It was a little bit challenging as I had to rank the site in different cities, so I had to analyze the competitors a lot for this project. By using the legendary tools SEMrush and Ahrefs, I analyzed all the small details of the competitors and figured out their SEO weaknesses and the strength of their SEO strategy.

On-Page SEO

After confirming the keywords and analyzing the websites of competitors, it’s time to perform On-Page SEO. I infuse all the finalized keywords in the Meta title, Meta description, Image Alt Text, HTML Heading Tags etc. I did this process for all the pages. I used the Yoast SEO plugin for On Page SEO.


After setting the website ready in terms of on-page SEO, we started our off-page strategy. We were active and regularly posted on Pure Comfort HVAC’s Facebook business page, Instagram business page, Pinterest business page, Twitter, Google Business Profile, and YouTube. We did social bookmarking on over 100 top social sites, did PDF submission, and directory submission. We also create citations for Google Business Profile while ensuring complete NAP consistency.

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Geo Tagging Images

This is the best SEO strategy I ever used for local SEO. Image geotagging really helps to rank a local business in a local area. It allows a search engine like Google to crawl an image and get an understanding of what the image is about. I include the following information: name, address, phone number, GEO Locations coordinates, website URL, keywords, and so on. So you can understand how important it is for local SEO.

GMB and Other Social Media Management

My team and I only understand that this is a SALE! We don’t care where it is coming from. Our goal is to ring your phone or make a noise in your shop. So we created and optimized the social pages for pure comfort HVAC and regularly managed them by posting and replying to the comments. We regularly update our social pages with the latest updates or latest work images so that new visitors can always see something new on our social pages, including the Google Business profile.

Website Design and Content Writing

As I said earlier, the website was totally useless for generating more sales, so with the help of my developer and designers, we rebuilt a new and fresh looking website. After that, we were in need of a lot of content, and I have 2 writers in my team, and we wrote content for Pure Comfort HVAC. After getting validation from Gene, we used that content on his website, social pages, and every other place where it was needed to be.


So this is a quick summary of what me and my team did for Pure Comfort HVAC to rank in the top position on Google. Right now, they are getting enough visitors and phone calls just from their website and Google listing. So if you also want to rank on Google and need someone to take care of your auto repair shop SEO, then we are ready to help.

Get A FREE One-To-One Consultation With Me

I will give you a FREE audit of your website and the Google listings and give you an actionable plan to rank on Google. You will also get a cheat sheet, which no one wants to let you know about.